Applications can help you expand your market, as a new way to market your products and services, but it can also serve as a complement to your new marketing campaign. The development of mobile applications can be applied as you want to your company, as long as you have the clear objective. There are dozens of benefits in creating an app for your company, business or SME. So if you are thinking about creating an application, take note: we can help you in terms of Tech Information! Of course we will be happy to help you with your project, but first, you must get up to date with your options.
What types of applications can I do for a company like mine? It will depend on your sector, the type of company you have and what you are looking for with an application. It is not the same if you are looking for a new sales channel or if you try to build loyalty to your user. Depending on the particularities of your company, whether it is a large company or multinational, or a startup or SME, your project will be one way or another. In any case, if we have a great idea for an application, we always have the possibility to send it to develop a professional developer and render all the Tech Information.
To determine the application that we are going to develop we can take as reference the different applications that exist in the application markets, which we can locate according to categories such as games, entertainment, education, productivity, etc. When determining the application that we are going to develop, it is recommended that it comply with the following characteristics:
Simple: it must be simple, simple and easy to use.
Attractive: it must have an interface and an attractive and eye-catching icon.
Innovative: it must be innovative, unique, and different.
Shocking: it must have an impact on the user, be really entertaining or be really useful.
Once we have in mind the application that we are going to develop, the next step is to determine the operating system in which it will initially work. Once chosen the operating system in which our application will initially work, we go to the website of that operating system or the website of its application market (Google Play in the case of Android, App Store in the case of iOS and Windows Phone Store in the case of Windows Phone), and we enter the section “developers”, where we can find a lot of information that will help us with the design and development of our application, and where we can download the “software development kit” (SDK for its acronym in English), which will allow us to develop our application, test it and debug it for the corresponding operating system.
Each application is a world, and each app is unique, so we cannot always fit an app into a category.
Business guide: In these applications, the digital directory function is searched. The app contains a list of where your stores are located and how to find them; they even have geolocation to go to them with Google Maps or another map. Many also take advantage to inform about the exclusive offers depending on where the user is. It is also very common to encourage interaction with social networks, a good way to generate greater online dissemination of the brand.
Also apart from the Tech Information, this aims to include elements related to the company (whether the characters, decorations or plot) using, for example, its logo, some of its products or any employee or member of the company that is known, etc. In these cases, the goal is not that the brand and sales are the focus and goal of the app, but the game is what awards and the brand is secondary and receives an improvement in branding and increases the presence of the brand in devices.